Recruiters search LinkedIn the way you search Google: with role titles, skills, and location filters. If those terms are missing or buried, you are invisible.

Place primary keywords in your headline, About section, and experience bullets — not only in a skills list at the bottom.

Use the exact titles employers post (and common variants). “Product Marketing Manager” and “PMM” may both matter depending on the market.

Update regularly. Profiles that show recent activity and fresh content tend to surface more often in recruiter workflows.